Variable Data Printing or VDP (also known as Variable
Information Printing, or VIP) is a form of on-demand printing.
in which elements such as text, graphics and images may
be changed from one printed piece to the next without stopping
or slowing down the press, using information from a database
or external file. For example, a set of personalized letters, each
with the same basic layout, can be printed with a different name
and address on each letter. Variable data printing is mainly used
for direct marketing, customer relationship management and
Increase ROI for your marketing dollars
- Personalized, custom-tailored messages specific to the needs
of your audience.
- Your response rate will increase by 4 to 8 times thereby
increasing your sales and marketing goals.
Get your message faster to the market
PGI digital workflow accommodates last minute changes without disrupting the production and fulfillment cycles.
Every document has a personality and purpose